跨文化交际基础

Chapter 1 Introduction to Intercultural Communication Learning Objectives　Warm-up Activities　　I. Defining Intercultural Communication　　II. The Rapid Increase of Intercultural Communication　　　1. Improvements in transportation technology　　　2. Developments in communication technology　　　3. Changes in mass migration patterns　　　4. Globalization of the world economy　　III. The Development of Intercultural Communication Study　　　1. The development of intercultural communication study in the U.S. 　　　2. Intercultural communication studies in China　　IV. The Complexity in Learning Intercultural Communication　　　1. The multidiseiplinary nature and elements of intercultural communication study　　　2. Potential problems in learning intercultural communication

Chapter 1 Introduction to Intercultural Communication Learning Objectives　Warm-up Activities　　I. Defining Intercultural Communication　　II. The Rapid Increase of Intercultural Communication　　　1. Improvements in transportation technology　　　2. Developments in communication technology　　　3. Changes in mass migration patterns　　　4. Globalization of the world economy　　III. The Development of Intercultural Communication Study　　　1. The development of intercultural communication study in the U.S. 　　　2. Intercultural communication studies in China　　IV. The Complexity in Learning Intercultural Communication　　　1. The multidiseiplinary nature and elements of intercultural communication study　　　2. Potential problems in learning intercultural communication　Summary of the Chapter　Key Terms　Words & Expressions　Notes　Exercises　Case StudyChapter 2 Basic Communication Theories　Learning Objectives　Warm-up Activities　　I. Communication Defined　　II. Needs and Functions of Communication　　　1. Maslow's hierarchy of needs　　　2. Functions of communication　　III. The Classification of Communication　　IV. The Process of Communication　　　1. Components of communication　　　2. Models of communication　　V. The Characteristics of Communication　　VI. The Challenge of Effective Communication in Interpersonal Encounters　Summary of the Chapter　Key Terms　Words & Expressions　Notes　Exercises　Case StudyChapter 3 The Nature of Culture　Learning Objectives　Warm-up Activities　　I. Definitions of Culture　　II. Basic Functions and Source of Culture　　III. Ingredients of Culture　　IV. Characteristics of Culture　　V. Understanding Cultural Differences　　　1. Normal distribution of people's characteristics　　　2. Minimum-maximum social differences　Summary of the Chapter　Key Terms　Words & Expressions　Notes　Exercises　Case StudyChapter 4 Cultural Values　Learning Objectives　Warm-up Activities　　I Concept of Values　　　1. Definition of value　　　2. Values as the core of culture　　　3. Types of values　　II. Priorities of Cultural Values　　III Study of Values　　　1. Kluckholn and Strodtbeck's value orientations　　　2. Hofstede-Bond value dimensions　　　3. Hall's high- and low-context orientation　Summary of the Chapter　Key Terms　Words & Expressions　Notes　Exercises　Case StudyChapter 5 Verbal CommunicationChapter 6 Nonverbal CommunicationChapter 7 Cultural Differences in Etiquette and ProtocolChapter 8 Cultural Differences in Business NegotiationChapter 9 Cultural Adaptation and Intercultural Communication CompetenceReferencesKey to ExercisesModel Test IModel Test IIAppendix I Intercultural FilmsAppendix II Related Websites

《跨文化交际基础》试图从文化和交际的基本理论及其两者之间的关系入手，以跨文化交际学的基本理论和应用为框架，通过分析中西文化在言语交际、非言语交际中的差异，以及这些差异在社会礼仪和商务谈判中的表现，用以培养学生的跨文化意识，加深对母语和目的语文化的理解，最终提高跨文化交际能力。