管理实务英语

Unit Ⅰ Basic Knowledge of Business Section

Chapter 1 Introduction to Business Administration

Part Ⅰ Management Functions

Part Ⅱ Aims of Business Administration

Part Ⅲ Importance of Business

Chapter 2 Marketing

Part Ⅰ Market and Marketing

Part Ⅱ Marketing Management Process

Part Ⅲ Organizational Markets and Buying Behavior

Part Ⅳ Consumer Markets and Consumer Behavior

Part Ⅴ Marketing Services and Person Marketing

Part Ⅵ Guanxi Marketing

Chapter 3 Finance Management and Accounting

Part Ⅰ Finance Management Introduction and Functions

Part Ⅱ Capital Structure and Capitalization in Finance

Part Ⅲ Accounting Profession

Part Ⅳ Conventions of Contemporary Accounting

Chapter 4 Management of Information System

Part Ⅰ Science of Information

Part Ⅱ Information Management

Part Ⅲ Information Professional

Chapter 5 Logistics and Supply Chain Management.

Part Ⅰ Introduction to Logistics and Supply Chain

Part Ⅱ Activities and Aims of Logistics

Chapter 6 Innovation and Globalization

Part Ⅰ The Sources of Invention and Innovation

Part Ⅱ Innovation Definitions

Part Ⅲ Globalization and Business Competition

Unit Ⅱ Application Section

Chapter 1 Business Letter Writing

Part Ⅰ Basic Knowledge

Part Ⅱ Layout of a Business Letter

Part Ⅲ Writing of Envelope

Part Ⅳ Exercises

Chapter 2 Establishment of Business Relations

Part Ⅰ Basic Knowledge

Part Ⅱ New Words and Expressions

Part Ⅲ Examples of Letters

Part Ⅳ Useful Sentence Patterns and Examples

Part Ⅴ Exercises

Chapter 3 Offer, Counter.offer and Acceptance

Part Ⅰ Basic Knowledge

Part Ⅱ New Words and Expressions

Part Ⅲ Examples of Letters

Part Ⅳ Useful Sentence Patterns and Examples

Part Ⅴ Exercises

Chapter 4 Methods of Payment

Part Ⅰ Basic Knowledge

Part Ⅱ New Words and Expressions

Part Ⅲ Examples of Letters

Part Ⅳ Useful Sentence Patterns and Examples

Part V Exercises

Chapter 5 Packing and Shipment

Part Ⅰ Basic Knowledge

Part Ⅱ New Words and Expressions

Part Ⅲ Examples of Letters

Part Ⅳ Useful Sentence Patterns and Examples

Part Ⅴ Exercises

Chapter 6 Insurance

Part Ⅰ Basic Knowledge

Part Ⅱ New Words and Expressions

Part Ⅲ Examples of Letters

Part Ⅳ Useful Sentence Patterns and Examples

Part Ⅴ Exercises

Chapter 7 Useful Sentence Patterns in Writing

Appendix

Appendix 1 Contracts

Appendix 2 Sales Contract

Appendix 3 Contract on Retaining Legal Counsel

Appendix 4 Compensation Trade Contract

Appendix 5 Chinese Translation of Unit Ⅰ

Appendix 6 Chinese Translation of Unit Ⅱ

Appendix 7 Answers of the Exercises of Unit Ⅱ

参考文献

史宝玉主编的这《管理实务英语》设计了两大模 块：第一模块为管理类基础知识部分，包括管理环境 分析、企业经营决策、人力资源管理、市场营销等内 容，对企业管理相关知识进行了全面系统的阐述，在 增加学习者相关理论的同时，培养了双语思维能力； 第二模块为实务部分，编写中紧密结合对外贸易过程 ，分别介绍了外贸函电的内容和写作要求、商务合同 的具体条款等，通过本部分培养学生对商务英语的实 际应用能力。
　　本书适合高等院校管理专业学生作为教材使用。