书籍简介:

本书分为八章，涵盖跨文化交际的主要方面，包括文化的定义、言语交际、非言语交际、文化维度、文化冲击、跨文化商务交际礼仪、跨文化商务谈判、跨文化市场营销等主题。各章配有练习及答案。内容难易适当，注重实例分析，是一本好的跨文化交际入门教材。

书籍目录:

Chapter 1 Culture， Communication & Intercultural CommunicationⅠ.CultureⅡ.CommunicationⅢ.Intercultural CommunicationⅣ.Intercultural Business CommunicationChapter 2 Verbal CommunicationⅠ.Verbal CommunicationⅡ.Oral CommunicationⅢ.Written CommunicationChapter 3 Nonverbal CommunicationⅠ.Introduction to Nonverbal CommunicationⅡ.Body Language （Kinesics）Ⅲ.Eye ContactⅣ.Body TouchⅤ.ParalanguageⅥ.Spatial LanguageⅦ.Temporal LanguageChapter 4 Cultural ValuesⅠ.Definition of ValuesⅡ.Kluckhohn and Strodtbeck's Value OrientationsⅢ.Hofstede's Dimensions of Cultural ValuesⅣ.Comparison between Hofstede Scheme and Kluckhohn and Strodtbeck's SchemeⅤ.Hall's High—context and Low—context OrientationChapter 5 Culture Shock in Intercultural CommunicationⅠ.Definition & Causes of Culture ShockⅡ.Stages of Culture ShockⅢ.Symptoms of Culture ShockⅣ.Strategies for Managing Culture ShockChapter 6 Business Etiquette & Social CustomsⅠ.Introductions and GreetingsⅡ.Social EntertainmentⅢ.Gift Giving and ReceivingⅣ.Dressing RulesⅤ.Social CustomsⅥ.Humor， Superstitions and TaboosⅦ.Business SchedulingChapter 7 Intercultural Business NegotiationⅠ.Definition of NegotiationⅡ.Framework for Intercultural NegotiationⅢ.Intercultural Negotiation StylesⅣ.Phases of NegotiationⅤ.Skills of Successful NegotiatorsⅥ.Intercultural Negotiation GuidelinesChapter 8 Intercultural Market CommunicationⅠ.Intercultural Brand MarketingⅡ.Intercultural AdvertisingⅢ.Certain Aspects of Culture Affecting Marketing and AdvertisingReference KeyBibliography

书籍规格:

书籍详细信息
书名	跨文化交际实训站内查询相似图书
	9787566311009 如需购买下载《跨文化交际实训》pdf扫描版电子书或查询更多相关信息，请直接复制isbn,搜索即可全网搜索该ISBN
出版地	北京	出版单位	对外经济贸易大学出版社
版次	2版	印次	1
定价(元)	27.0	语种	英文
尺寸	19 × 23	装帧	平装
页数		印数

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书籍信息归属:

跨文化交际实训是对外经济贸易大学出版社于2014.出版的中图分类号为 H31 的主题关于文化交流－英语－高等职业教育－教材的书籍。