商务英语

SectionⅠ: Fundamentals

Unit 1: Economic Climate

Unit 2: Management Introduction

Unit 3: Market and Competition

Unit 4: Business Entity

Unit 5: Corporate Culture

Unit 6: Corporate Governance & Structure

Section Ⅱ: As an Employee

Unit 7: Job Description & Title

Unit 8: Job Advertisement & Application

Unit 9: Job Interview

Unit 10: Job Mission Statement

Unit 11: Employment Contract

Unit 12: New Employee Training

Unit 13: Office Politics

Unit 14: Business Letter

Unit 15 : Business Call

Unit 16: Business Graphs & Charts

Unit 17: Business Meeting

Unit 18: Effective Presentation

Unit 19: Business Travel

Unit 20: Business Etiquette

Section Ⅲ: Managing People

Unit 21: Organize a Team

Unit 22: Motivation

Unit 23: Advertisement

Unit 24: Management Strategy

Unit 25: Business Report & Case

Unit 26: Public Relations

Section Ⅳ Executive

Unit 27: CFO & Finance

Unit 28: CTO & Technology Innovation

Unit 29: CIO & Stocks

Unit 30: CMO & Marketing

Unit 31: CEO & Business Ethics

Unit 32: COO

References

The logic of this book starts with considering what the new graduates will experience when they look for jobs. How do they start and prepare？ How can they handle the new emerging problems in real business environment？ We try to combine as many contents as possible from job seeking to senior management technique， to illustrate a complete picture for students to learn. We hope this book is more than a textbook and readers can find the answers they want.