【100所名校】甘肃省兰州市第一中学2018-2019学年高一上学期期末英语试卷 Word版含解析
【100所名校】甘肃省兰州市第一中学2018-2019学年高一上学期期末英语试卷 Word版含解析第1页

2018-2019学年甘肃省兰州第一中学

高一上学期期末考试

  英 语

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  第I卷(选择题)

一、阅读理解

   A bright yellow "M" tells you that it's a McDonald's restaurant; we also associate the cheerful theme tune "I'm Lovin' It" with the famous US fast food.

   A brand's music has a similar effect on its customers as its logo. "It appeals directly to the heart, where consumers' decisions are really made," wrote Marketing Week.

   This is probably why companies from around the world have recently focused more on building a "sonic (声音的) identity".

   An example is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its "Di-Di-Di-Di-Di-Di" notification sound. The trademark was finally approved on Nov 15, which means that Tencent's "Di-Di-Di-Di-Di-Di" notification sound is now protected by law and can only be used by QQ.

   Sound and music can also help tell stories. In Game of Thrones (《权力的游戏》) there are so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.

   "I think a huge reason why sound inspires action is that, on an unconscious level, we are always listening," Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. "You can close your eyes, but you can't shut your ears."

   1.What is the influence of a brand's music, according to Marketing Week?

   A.It creates a relaxing environment.

   B.It helps to get customers' attention.

   C.It makes the brand better known.

   D.It encourages consumers to make quick decisions.

   2.The example of Tencent QQ is mainly used to show ______.

   A.how companies value their sounds and music

   B.the importance of trademark protection

   C.the lasting impact of a brand's music

   D.what makes a good notification sound

   3.How does music help Game of Thrones?

   A.It helps to create more impressive scenes.

   B.It tells about the characters' personalities.

   C.It suggests that important things are coming.

   D.It makes the characters easier to remember.

   

   Perhaps no one knows the power of imagination better than Chinese writer Liu Cixin. Until four years ago, Liu worked full-time as a computer engineer at a power plant in Shanxi province. He only wrote science fiction in his spare time. But it was during this time that Liu's imagination took flight. He did what he might never have the chance to do in real life - wander in space, fight with aliens, and visit planets light-years away.

   But even with such a powerful imagination, Liu, 55, probably hadn't expected that he would become the first Asian to win the Hugo Award, science fiction's highest prize, in 2015. Perhaps neither did he think that former US president Barack Obama would read his novel The Three-Body Problem, nor that on Nov 9 in Washington DC, he would win the 2018 Arthur C.Clarke Award for Imagination in Service to Society. It's the first time a Chinese writer has ever won the award.

   In his acceptance speech, Liu said that he owed his imagination to Arthur C.Clarke (1917-2008), a famous UK sci-fi author. He said that reading Clarke's 1968 classic novel 2001: A Space Odyssey in the early 1980s had a great effect on him.

   "My mind opened up like never before. I felt like a narrow river finally seeing the sea," Liu said. "That night, in my eyes, the starry sky was completely different from the past. For the first time in my life, I was awed (使......敬畏) by the mystery of the universe."

   But no matter how far away Liu's imagination takes him, somehow his novels always stay rational.

In The Three-Body Problem, for example, Liu tells a tale of aliens invading Earth. But unlike other alien stories, Liu talks more about relationships between civilizations(文明), rules of survival, and the