goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.

　　When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

1. Why do stores usually display fruits and vegetables in the first section?

A.To save customers' time.

B.To show they are high﹣quality foods.

C.To help sell junk food.

D.To sell them at discount prices.

解析：C细节理解题。依据第二段的第二、三句可知，商家知道那些购买新鲜蔬菜、水果的人会感到高兴，随后会买更多的垃圾食品，因此商家这样摆放的目的是想销售更多的垃圾食品。

2. According to Paragraph 3, which of the following encourages customers to buy?

A.Opening the store early in the morning.

B.Displaying British wines next to French ones.

C.Inviting customers to play music.

D.Filling the store with the smell of fresh bread.

解析：D细节理解题。依据第三段可知，烘焙食物的气味能激发人们的购买欲望，因此商家在早上把面包烘焙好，让气味在商场飘荡，以促使人们更多地消费。

3. What is the California builder's story intended to prove?

A.The house structure is a key factor customers consider.

B.The more costly the house is, the better it sells.

C.An ocean view is much to the customers' taste.

D.A good first impression increases sales.

解析：D推理判断题。依据尾段的第二句和尾句可知，因为有好的环境，顾客很快决定买房，因此良好的第一印象能促进销售。

4. What is the main purpose of the passage?

A.To explain how businesses turn people into their customers.

B.To introduce how businesses have grown from the past.

C.To report researches on customer behavior.

D.To show dishonest business practices.

解析：A主旨大意题。文章介绍了商家采用不同的吸引人们消费的策略，因此选项A能概括文章的大意。

Basic Table Manners