night will be full of food, special games and lots of laughs! You need to register for this program, as early as possible, because it will fill up!

21. What can students do in Art Rocks?

A. Create a painting B. Join a paining club.

C. Talk with famous artists. D. Take part in a painting race

22. Which activity requires early registration?

A. Art Rocks! B. Music Rocks! C. Cooking Rocks! D. Friendship Rocks!

23. Where does this text probably come from?

A. An art review B. A news report C. A holiday plan D. A program introduction

B

In an attempt to win back old customers, restaurants and companies often introduce new menu items or new flavors(口味). Most of these are successful with customers because they have always been researched and tested by companies before they meet the public. However, there are still some that are so unpopular with customers and they fail so badly as a product that they become infamous(臭名昭著的).

One of the most well-known marketing failures happened in 1985 with New Coke, a soft drink created to replace (替换) the old Coca-Cola flavor. The Coca-Cola Company tested several new flavors and found that people always preferred a sweeter soda. As a result, the CEO decided that the sweeter soda would replace the old Coca-Cola drink.

Many customers, however, soon started to express their dissatisfaction with the new drink. The Coca-Cola Company received over 1500 angry telephone calls every day. The Coca-Cola Company actually employed special experts to talk to customers because they were so angry and sad about the change. Some Americans were buying old Coca-Cola drinks from overseas where the new drink had not yet been introduced. And in some parts of America people were so angry that they emptied bottles of New Coke into the street.

So many people were unhappy with Coca-Cola's new drink that the company decided only three months later to return to the old Coca-Cola drink. On July 10,1985, the Coca-Cola Company said that it would bring back the old Coke and rename the drink "Coca-Cola Classic" or "Coke Classic". Thousands of customers phoned the company to express their support.

Even today, business experts are interested in the case. Even though the Coca-Cola Company had carefully tested and experimented with New Coke before introducing it to customers, the New drink was still very unpopular. So, what did Coca-Cola do wrong? It seems the company simply did not understand customers' deep historical and emotional attachment(情感依恋) to the drink.

24. Why do companies usually introduce new menu items?

A. To attract new customers.

B. To attract elderly customers.

C. To attract past customers.

D. To attract customers with special needs.

25.What is Paragraph 3 mainly about?