B．the loaf was cut into regular slices

　　C．the bread was not genuine bread

　　D．the total number of calories in the loaf remained the same

　　解析：选D　细节理解题。文章第二段举了一个消费者被误导的例子。由本段最后一句可知，面包广告的误导性在于整条面包的热量总数并未减少。

　　3．It can be inferred from the text that a smart consumer should ________.

　　A．think carefully about the benefits described in the advertisements

　　B．guard against the deceiving nature of advertisements

　　C．be familiar with various advertising strategies

　　D．avoid buying products that have strong emotional appeal

　　解析：选A　推理判断题。广告的目的是吸引消费者，但不能强迫消费者购买，最终的选择权还是在消费者手里。故选A。

　　4．The text is mainly about ________.

　　A．how to make a wise buying decision

　　B．ways to protect the interests of the consumer

　　C．the positive and negative aspects of advertising

　　D．the function of advertisements in promoting sales

　　解析：选C　主旨大意题。文章的主旨就在开头处"The appeal of advertising to buying motives can have both negative and positive effects."故选C。

　　B

　　London - The Edinburgh Festival, the biggest arts festival of its kind in the world, got under way in the Scotland capital on Sunday with a concert that included Hector Berlioz's "To Deum"， under the direction of Christoph von Dohnanyi.

　　The festival, which runs until August 31 this year, includes as its high points Peter Stein's staging of Wagner's "Parsifal"， with Claudio Abbado directing the Gustav Mahler youth orchestra (管弦乐队). The concert programme includes American pianist Richard Goode，bass baritone Thomas Quash off and violinist Christian Tetzlaff. New to the programmers this year will be 25 late evening classical music concerts.

Earlier this month, the Edinburgh Fringe Festival, the largest show­case in the world for performance art, officially got under way with theatre, dance, poetry and music presentations (演出)．