3.The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important in modern advertisements.

当今的顶级广告商认为，在现代广告中运用既出其不意、新颖独特又幽默的创意很重要。 as well as用作介词，意思是"除......之外还有......"，后面通常接名词或动名词。 He as_well_as his classmates is fond of pop music.

他和他的同学都喜欢流行音乐。 4.However, not all advertising is about selling products and services for a profit.

然而，并非所有的广告都是为了赢利而推销商品和服务。 not all ...意为"并非所有的......都"，表示部分否定。 Not_everyone_likes that actor's works according to a survey.

根据一项调查发现，并非所有的人都喜欢那个演员的作品。 　　

　　1．(教材P24)arise vi.出现；发生；产生；起身；起床

　　写出下列句中arise的含义

　　①Seeing his mother return home, the boy arose from his chair immediately.起身

　　②A number of high buildings have arisen where there was nothing a year ago but ruins.出现

　　③They arose at sunrise to get an early start to the park.起床

　　④It can't be too careful while driving. Accidents often arise from carelessness.产生

　　[辨析比较]　arise, rise, raise

原形 过去式 过去分词 现在分词 arise vi.出现；

发生；起因于；起床 arose arisen arising rise vi.升起；

起身；增长；上升 rose risen rising raise vt.举起；

唤起；提高；饲养 raised raised raising 　　选用上述单词填空

　　⑤If we are not careful enough, anything can arise.

　　⑥Please raise your hands when you have questions to ask.

　　⑦The sun rises in the east and sets in the west.

　　2．(教材P24)blame n．责任；责怪 vt.责怪，归咎于